What do audiences want now? As part of YCAT's 21cMusician event New Horizons: navigating a changed musical landscape in January 2021, Tom McKinney shared his experiences of what it means to be a professional musician right now. In this short clip, he stresses the importance of putting the audience first. Tom McKinney is a guitarist, broadcaster and music administrator. He presents regularly on BBC Radio 3, organises concerts for Music in the Round and Kettle's Yard, and teaches guitar at the Royal Northern College of Music.