Welcome to YCAT’s 21cMusician toolkit: a brand new series of events, videos, interviews and blogs, each with a different monthly focus, to help kickstart your career as a musician.

This month we take on that fickle friend: social media.
The Covid crisis has heightened our dependence on online platforms, but it’s crowded out there. Whether you’re a Twitterholic or an Instaphobe, we explore strategic ways to showcase your creativity that are engaging for your audience and fulfilling for you.

Get Savvy with Social Media 

21cMusician webinar with Classic FM’s Digital Managing Editor, Rosie Pentreath 

Classic FM’s digital platforms have gained a huge following through their engaging, interactive, relevant and often witty content. On Tuesday 22 September, 5 - 6.30pm, Rosie will lead a webinar and Q&A, covering topics including: 

  • The relative strengths of different social media platforms 
  • Tips on creating content which stands out for the right reasons
  • Devising a strategy which works for you
  • Ideal posting frequency and length
  • How the COVID-19 pandemic has affected people's appetite for and receptiveness to digital content

This is a FREE online event - you must register in advance to receive your virtual ticket.  

David Taylor

The Musical Entrepreneur: How to spread your message

21cMusician online micro-course in partnership with iCadenza

YCAT is delighted to share an exclusive online micro-course by arts entrepreneur David Taylor; created for iCadenza and available for a limited time in our 21cMusician toolkit. With downloadable worksheets and examples, this is an informative and practical guide to understanding your story and bringing it to an audience through press releases, social media and more.

Show us what inspires you as a #21cMusician 

Perhaps it's a favourite piece or performer, or a place close to your heart?
Share your text/picture/video/reel on social media and tag #21cMusician for the chance to win a 1:1 coaching session with YCAT!

Coming next month... The Power of Programming 

Explore the 21cMusician toolkit