Welcome to YCAT’s 21cMusician toolkit: a series of interviews, tutorials, videos, blogs and live events, each with a different monthly focus, to help kickstart your career as a musician.

1. Website optimisation for Classical Musicians: Mini Masterclass with Andrew Ousley

2. Nailing it with your audience on Instagram: 10 top tips for better engagement

3. Promoting yourself online: Sam Jackson from Universal Music shares his insights

4. Career event: Building your Personal Brand and Online Presence with Manchester Collective

5. Diary of a 21cMusician: Former YCAT pianist Alexandra Dariescu reflects on her life and the key to effective marketing

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Website optimisation for Classical Musicians: Mini Masterclass with Andrew Ousley

Andrew Ousley formed Unison Media in 2015 on the principles of honesty, transparency, and excellence, and rapidly established it as one of the top classical music PR/Marketing companies, with clients that include Gustavo Dudamel, Wynton Marsalis, Joshua Bell, Lawrence Brownlee, and many more.

Andrew also runs Death of Classical, where he curates, presents and produces two award-winning concert series in a Crypt and a Catacomb in New York that have been covered by Good Morning America, Vogue, The New York Times, The New Yorker, NPR and many more 

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Instagram: the secrets to better engagement

YCAT's Head of Marketing, Barbara Révész, enters the world of Instagram: how can you engage and grow your audience? With plenty of examples and practical advice, Barbara's 10 important points are bound to inspire both you and your followers...

Sam Jackson

Presenting yourself online with Sam Jackson

Taking those first steps towards making connections forms an essential part of promoting yourself and your music, but it’s not always easy to know where to start.

As part of YCAT's 21cMusician Coffee Break session earlier this year, Sam Jackson shared his music industry advice on how to best present yourself online to prospective promoters, record companies and orchestras.

Building Your Personal Brand & Online Presence

Join Manchester Collective's Joanne Karcheva (Communications Director) and Adam Szabo (Chief Executive) for a practical session in which we'll explore how to increase your visibility as an artist, using marketing and communication tools. From practical examples on how to build your personal brand and create excitement for your projects, to best practice tips on communicating about what you do, you'll walk away with a plan on where best to focus efforts.


Image shows a phone on a grey background. On the phone screen is a picture of Alex Dariescu. She has shoulder length brown hair and is wearing a white shirt. Text reads how to think about your marketing and social media with Alex Dariescu, 18th Novem

Join former YCAT artist Alexandra Dariescu as we chat about her life and work as a ground-breaking pianist. We will also be talking about her social media accounts, so don't miss this opportunity to learn more about this important part of your marketing strategy!

Book your place.

Explore the 21cMusician toolkit