Building Your Personal Brand and Online Presence
Join Manchester Collective's Joanne Karcheva (Communications Director) and Adam Szabo (Chief Executive) for a practical session in which we'll explore how to increase your visibility as an artist, using marketing and communication tools.
From practical examples on how to build your personal brand and create excitement for your projects, to best practice tips on communicating about what you do, you'll walk away with a plan on where best to focus efforts.


Joanne Karcheva is a Liverpool-based arts marketer passionate about connecting people with extraordinary cultural experiences. She is currently the Communications Director of Manchester Collective, looking for exciting new ways to grow audiences for boundary-pushing musical work. Prior to that, she led on marketing and communications for Liverpool Biennial, the UK’s largest festival of contemporary visual art. Originally from Bulgaria, Joanne moved to England in 2009 to complete an arts management degree at the Liverpool Institute for Performing Arts. In her spare time, she loves listening to niche electronic music, watching films from around the world, and playing with her pet rats.


Adam Szabo is wearing glasses and looking to the right. He is wearing a dark shirt and jacket.


Adam Szabo is the Chief Executive and co-founder of Manchester Collective. Known for their experimental programming and daring collaborations, the work of the Collective has expanded at breakneck speed since their formation in 2016. They play in concert halls, warehouses and factory spaces across Europe and the UK, performing a combination of cutting edge contemporary music, classical masterpieces, and staged work to a hungry, new audience. Prior to his work with the Collective, Adam enjoyed a busy and varied career as an orchestral cellist. In this capacity, he worked as Guest Principal with many of the finest orchestras in the UK, including the Welsh National Opera, BBC Philharmonic Orchestra, Royal Philharmonic Orchestra, and Orchestra of Opera North.


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