Story 1 Other sources of help: organising your content Ensure that links to complementary services go directly to the relevant pages on external websites. Set the link ‘Target’ to ‘New window’ to keep your own website open when people visit external sites. Content tips Include clear descriptions for any external services you signpost towards, but keep it concise. If you include logos for other organisations, make sure the images are of high enough quality and that you add alternative text using the ‘alt’ tag to describe them for screen-readers and search engines. To access the links above you will need to be registered on our support site.